Most Valuable Brand: Google was Overtaken by Amazon and Huawei on the list

By Carrie Tsai,  Last Updated: April 12, 2018

April 10 news, the recent British brand assessment agency Brand Finance released the "2018 the world's most valuable brands", including Asia's Alibaba which on list of most valuable companies in China, and Huawei and Tencent were included in the world's top ten List.

According to this list of top brands, the richest brand in the world is Amazon, Amazon brands list value of 150.811 billion U.S. dollars, an increase of 42% compared to the previous year. Apple ranked second also on the most valuable companies list, with a brand value of 146.311 billion U.S. dollars, an increase of 37% over the previous year. Google dropped from the most expensive company in the world last year to third place. Its brand value was US$120.911 billion, an increase of 11% compared to the previous year. The brand finance most valuable brands in Asia is Samsung Electronics, which ranks sixth in value with US$777.44 billion.

Is Amazon a brand? Yeah, Jeff Bezos' Amazon is one step closer to becoming the world's first trillion-dollar company to as worlds largest brands, with the e-commerce giant beating its rivals Apple and Google to be named the world's most expensive company, while locally telcos, banks and the grocery giants continued their dominance on the top brand list.

In addition, domestic brand Alibaba ranked seventh on the top 100 most valuable brands with a brand value of US$54.921 billion, an increase of 58% compared to the previous year. Tencent ranked eighth, with a brand value of 40.774 billion U.S. dollars, an increase of 83% over the previous year. Huawei ranked 9th became one of 100 most valuable companies, with a brand value of 38.046 billion U.S. dollars, an increase of 51% over the previous year.

It is worth mentioning that the brand value of China's list is 249.4 billion U.S. dollars, accounting for 17% of the total value of the biggest brand in the world. There are 18 most valuable business in the world top world brand on the top world brand list, they are Alibaba, Tencent, Huawei, WeChat, Baidu. , JDcom, NetEase, TSMC, Midea, Haier, Hikvision, Lenovo, Gree, Millet, Ctrip, ZTE, MicroBlog and 360.

The biggest gain on this year's Australia branding was made by The Star Entertainment Group, with its brand value up almost 550 per cent to $984 million, despite posting a a 12.4 per cent fall in total group revenue for the first quarter of the 2018 financial year.

According to what is the biggest brand in the world, Alibaba, Tencent, and Huawei ranked among the top 10 most valuable companies in the world by rankings of 7, 8, and 9, respectively, and far exceeded Google and Apple in the growth rate of brand value. Although once had said that apple most valuable brand. This also shows that the strength of Chinese technology brands is rapidly rising. At the same time, it also deepens the recognition of more overseas users for Chinese brands, and believes that more domestic brands will appear on the list in the near future. Let's wait and see.