MediaTek Helio P90 Explained - AI Powerhouse

By Carrie Tsai,  Last Updated: December 25, 2018

Last month, MediaTek announced on the foreign social media that the Helio P90 will be available soon. In the poster, MediaTek uses the words "powerful performance, top energy efficiency, groundbreaking AI" to describe this latest processor. However, many media analysts believe that MediaTek's P90 chip is positioned in the mid to high-end market.

The reason why many manufacturers have been focusing on the performance of the chip is to "high-end" their own chips. The high-end brand awareness is obviously to capture consumers and let consumers form the subconscious of "the high end of the mobile phone carrying this chip."

Why does MediaTek continue to invest heavily in the AI field, and even consider AI as the brand of the future? It seems that MediaTek has taken this direction. When the first AI chip Helio P60 was put on the market, it became the only multi-core terminal-side AI chip on the market with its self-developed multi-core APU (Artificial Intelligence Core).

At that time, how strong was the AI ability of MediaTek P60? The evaluation data of foreign media pointed out that in the multi-threaded parallel AI operation, the AI score of MediaTek P60 surpassed the Qualcomm flagship AI computing ability in the same period. The AI core is completely better than the GPU-only chip from the running point.

As for the specific functions, MediaTek P60's AI can help users to use the beauty self-portrait, face recognition, multimedia entertainment and other aspects can have better operating efficiency, market terminal users feedback MediaTek P60 face unlock time is only Snapdragon 845 Half of it.

MediaTek P60 boosts realme1 After the successful launch of the new product, Realme U is the first Helio P70 chip. This P70 chip is also the second AI core product of MediaTek in the P series. It is equipped with an enhanced version of the AI core, which can be more Fast face recognition, better image quality and sharpness analysis, etc., the overall computing power is 30% higher than the P60.

Because the current CPU or GPU alone to improve computing power, under the current technical conditions, it is actually difficult to achieve. With the cooperation of AI, such high efficiency can be achieved. In fact, it also shows that the AI dedicated chip does have its special role.

In the context of the big opportunities of the AI era, MediaTek's unique vision has launched Helio P60, P22, A22, P70 and other products, covering AI in various fields, which not only makes MediaTek continue to grow, but also allows MediaTek to usher in a new twist.

In view of the accumulation of self-developed AI chips in various products, MediaTek's new Helio P90 will also be on the scene, and this time MediaTek is giving the three key words Powellful, Efficient, Groundbreaking AI, and using "this chip changes everything" The slogan, from the current mobile phone AI chip field, has to say that MediaTek not only sharply leads the competition, but also supposed to be a subversive work.