iPhone XR Price Underselling, What the Reason for Such Promotions Are？

By Carrie Tsai,  Last Updated: January 15, 2019

Recently, the trouble of Apple can be quite a lot. First, at the beginning of this month, Apple claimed that it will not disclose the sales data in the future, causing Apple's stock price to plummet. Then news about iPhone XR's order cutting and price cuts continued to spread.

As a result, Greg Joswiak, Apple's vice president of product marketing, had to come out that the iPhone XR is still the best-selling iPhone.

Nothing but, Greg Josvik has not explained the report that the overall iPhone sales are weak and Apple is cutting orders.

Earlier media reports that due to the sluggish sales of the iPhone XS, iPhone XS Max, and iPhone XR, Apple has cut orders for the second time. Many of Apple's supply chain partners have been hit, and production capacity has been reduced.

In addition to cutting orders, it also carried out price reduction promotions. Recently, Japanese media reported that Apple has reached a subsidy agreement with operators in the Japanese market. The discount rate of each iPhone XR has reached 100 US dollars, and some prices are as low as 1555 RMB! There are also trade-in activities.

Apple has reached a subsidy agreement with operators in the Japanese market. This article analyzed what caused iPhone XR sales are not as expected as to be hot?

This can't help confuse why iPhone XR sales are not as expected as to be hot?

3GB RAM

When Android phones enter 8GB and are ready to compete for 10GB, the iPhone XR is only 3GB.

LCD Screen

Whether it is an Android phone or an iPhone, if you want to be the top mobile phone that OLED screen is indispensable. The reason is that the advantages of OLED screen are much larger than LCD, such as the gap between screen display color gamut and resolution. However, the iPhone XR launched only uses the LCD screen.

Poor Battery Life

The iPhone XR has a battery capacity of only 2942 mAh, while most Android phones can even reach 4000 mAh or more. In contrast, the iPhone XR has a poor battery life.

Without 3D Touch

Another point is that iPhone XR removes 3D Touch and uses Haptic Touch, which is less effective than the former.

What do you think about the reason why iPhone XR is not popular? Do you still have expectations for the next generation iPhone? Welcome to the comment area to chat.