In-depth Analysis of 2017 Global Smart Phone Market

By Carrie Tsai,  Last Updated: January 15, 2018

Nowadays the competition in the global smart phone market has been very fierce. The achievements made by the domestic mobile phone manufacturers have been impressive. Among the ten smart phone brands in the world, domestic brands occupy seven seats.

According to the data statistics demonstrated that Huawei, the largest mobile phone brand in the country, shipped 153 million units last year, up 135 million units from the previous year's shipments. The result was significantly ahead of other partners. CEO of the terminal business said that Huawei can achieve such good results thanks to Huawei keeping pace with its glory. The flagship products such as the Mate series and the P series have set off a buying boom and have achieved effective growth in domestic and overseas markets.

Withal, OPPO ranks second at home with 120 million units shipped. It is worth noting that this is the first time that OPPO has exceeded 1 billion units in terms of shipments. Last year R11 continued the myth of the R9 series of sales, becoming the champion of sales for more than a month, received warmly after in mainland and Taiwan.

The third-place VIVO sell-in 0.98 million units last year, ascend by 16 million units from 2016. In the past year, the momentum is very fierce Annual shipments of up to 9,200,000 units in 2016 increase of 34 million units, ranking fourth in 2017 which makes Millet a winner. It in the adjustment of the development strategy simultaneously, has had much success online and offline synchronization. In addition, thousands of red rice machine in the Indian market has been touted, beyond the first brand to become Samsung, Millet is also a major cause of the formation of the crazy reversal.

Fifth place for the Tecno shipments reached 40 million units. It maybe one of the stranger names in this field. They are from a manufacturer in Shenzhen China and main business is from the African market.