Chinese Phone Brands Speed up the Development of the European Market

By Carrie Tsai,  Last Updated: May 23, 2018

With the advancement of technological innovations such as artificial intelligence and big data in China, the technological content of China smartphones is increasingly being trusted by European consumers and due to the smartphone market saturation in China, Chinese smartphone market gradually extending to the smartphone markets in Europe.

On May 22, France’s first mill authorized store opened in the heart of Paris, marking the official landing of France’s mobile phones and various smart products under Millet. In last October, the first millet Spanish authorized store officially opened in Madrid, followed by the first "House of Millet" stationed in Barcelona. Huawei, OnePlus, and other new chinese mobile phone have also received increasing attention and enthusiasm from consumers in Europe.

The "Le Monde" commented that “House of Millet” is novel and unique. Apart from smartphones from china , there are other "ecosystems" composed of smart devices. The French "Le Figaro" reported that Huawei and One Plus become most popular smartphones to the French public. Recently, the latest version of the OnePlus smartphones in china has just been released. In the near future, the Opal smartphones from china will also enter France.

The article commented that china smartphone marketshare increased in French market and France has become the main destination for Chinese branded mobile phones. The technological content, design, and cost-effectiveness of chinese phone brands have been welcomed by the French public and have created tremendous competitive pressure on other handset manufacturers.

It is reported that Chinese phones smartphone brands Millet already has a very high reputation in French smartphones marketing, and people can purchase it through online channels. At the end of last year, the George Pompidou National Arts and Cultural Center of France also included Xiaomi’s upcoming bezel less phones, the MIX and MIX2 full vision display phone, in their collections, demonstrating their “successful integration of smart technology and artistic design”

The opening of this mill authorized store has aroused the expectations of many French citizens. The reporter noticed that Millet France’s Facebook account has already gained more than 100,000 attention. A netizen’s photo shows that there were people waiting in line outside Millet authorization store early in the morning, and the official opening time was 5pm. The enthusiasm of the French people is evident.

The popularity of Millet is just a microcosm of the buoyancy of chinese android phones. According to French media reports, every time a China phones for sale, consumers will queue up for purchase. At the end of March this year, Huawei who is a chinese smartphones company held a new P20 series China mobiles phones conference at the Grand Palais Museum in Paris. The scene was crowded with people. Many French people came to the rain and hoped to experience the new huawei biggest smartphone in first time.

At the press conference, leading innovations in the design and hardware configuration made the audience cheer. The French "Le Monde" commented that Huawei's world top smartphone were aimed at artificial intelligence and originally equipped with three cameras. This was a "shock of technology."

China made mobile have entered France since 2010, and from the initial market gap until now, they have had a world smartphone market share and smartphone growth rate is expediting in the French market. Take Huawei who has the most popular phones in china  as an example. From 2016, Huawei’s handset turnover and volume respectively accounted for the third and fourth position in the French smartphone market.

According to Denis Morel, vice president of Huawei's terminal business in France, in 2016, sales of Huawei's high-end model glory series increased by 4 times, and France became the world's second-largest market for Huawei's glory series, second only to China.

In addition, in Europe, Huawei market share has also become the third largest smartphone brand with a market share of 13.5%. In 2017, the European market covered 20% of sales of Huawei biggest smartphone.

Smartphones companies are increasingly focusing on technology research and development and after-sales services to meet the needs of different users and are full of vitality for development. Toile de Fond, the French digital technology website, commented that a few years ago, chinese smartphones for sale from developing countries were still very skeptical in the West. This view has slowly become obsolete.

Best value phone in China is the choice of smartphones companiesfor economies of scale. Today, chinese smart phones have accumulated tremendous technological progress, especially high-end models such as Huawei and Millet are conquering more and more international users.